Slurm

From Futurama Wiki

Slurm is a fictional soft drink in the Futurama universe. It is popular and highly addictive, and is Fry's favorite drink. It is widely seen throughout the universe. Slurm delivery trucks can be frequently spotted, including in the Futurama opening credits (shortly before the Planet Express delivery ship crashes into the billboard). The drink's slogan is 'It's Highly Addictive!' - the drinks distribution is handled by Bureau of Soft Drinks, Tobacco, and Firearms which is a parody of the Bureau of Alcohol, Tobacco, and Firearms (which is now known as Bureau of Alcohol, Tobacco, Firearms and Explosives).

Slurm has an active marketing campaign similar to the leading soft drinks of today, the campaign was fronted by Slurms McKenzie until his tragic death. The campaign uses and instrumental version of 'I've Got a Tan' by The Four Postmen. The Slurm posters seen throughout the episodes acted as one of the first clues to deciphering the Alien Language and have been compared to the Rosetta Stone by fans.

Slurm is made on the planet Wormulon.

In Fry and the Slurm Factory, Fry, Leela, and Bender find out its made from a secretion from the anus of the Wormulon Queen. Slurm is so addictive that even after Fry finds out what it's made of he can't stop drinking it, and even the Slurm Queen appears to be addicted to it.